Audette: A Love Story of Artistry and Innovation
PRODUCTION: Ademán
photography:
Ademán
In the intricate streets of Mexico City, where vibrant chaos meets an undeniable creative pulse, a story of love and artistry unfolds, Charles and Aude, a French couple, give life to Audette, emerging as a beacon of creativity by seamlessly blending the timeless art of traditional craftsmanship with a contemporary edge. Their design studio, nestled in the heart of this bustling metropolis, serves as the vibrant hub where they passionately work on their designs. However, the production of Audette's bags takes place in Andalusia, where every creation comes to life, serving as a testament to the couple's unwavering dedication to their craft.
Audette's handbags redefine the notion of leather bags and leave an indelible mark on the ever-evolving fashion landscape. The brand uses the finest Italian leathers, carefully selects materials like cactus fabric from the arid landscapes of Mexico, and embarks on an tireless quest for innovative techniques. Collaborating with family workshops in Andalusia, Spain, ensures that traditional artisanal methods harmoniously merge with modern processes, resulting in pieces that resonate with timeless elegance.
Their unwavering dedication does not go unnoticed. In just a few months after its inception, the iconic Museum of Modern Art (MoMA) in New York, recognizes Audette's undeniable talent. From that pivotal moment, the brand's influence expands, finding its place in select stores in France, Japan, Italy, the United States, and its beloved Mexico.
Audette has become a symbol of boldness, authenticity, and unrestrained creativity. It invites us into a world where femininity and masculinity effortlessly intertwine, where tradition and innovation coexist in perfect harmony.
INTERVIEWER
Imagine yourself in the future. What will your greatest life accomplishment be ?
Audette
Live simply and do nothing stressful! In a cabin, with the descendants of my dog Chantal, to whom I'll throw the ball, criticizing these crazy city dwellers who run around clinging to their smartphones, while I eat my organic vegetables that I grow myself. For real, I don't really know what an accomplishment would be, but maybe I'd like to say that I've had some good times, met some nice people and found some meaning in life. I'm not looking for anything big, but I think getting back to a certain simplicity is the key to tomorrow.
INTERVIEWER
... always makes me laugh because ...
Audette
Making fun of my loved ones... The truth is, I'm hyper teasing, it's not very karma friendly and it annoys people... But in my defense, I also make fun of myself. That way, when my friends stop talking to me, I can take pleasure in self-mutilation on my own.
INTERVIEWER
How do you love ?
Audette
I love as much as I laugh. I put too much interest in all my emotions (it's exhausting). But whether it's a person, a book, a podcast or a new comida corrida. When I like something, I say it, I repeat it, I shout it and generally I do it for a long time. I don't know why, but I always need to make people fall in love with what I love. Maybe it's generous, maybe it's tiranic, but that's how I love.
Imagine yourself in the future. What will your greatest life accomplishment be ?
Audette
Live simply and do nothing stressful! In a cabin, with the descendants of my dog Chantal, to whom I'll throw the ball, criticizing these crazy city dwellers who run around clinging to their smartphones, while I eat my organic vegetables that I grow myself. For real, I don't really know what an accomplishment would be, but maybe I'd like to say that I've had some good times, met some nice people and found some meaning in life. I'm not looking for anything big, but I think getting back to a certain simplicity is the key to tomorrow.
INTERVIEWER
... always makes me laugh because ...
Audette
Making fun of my loved ones... The truth is, I'm hyper teasing, it's not very karma friendly and it annoys people... But in my defense, I also make fun of myself. That way, when my friends stop talking to me, I can take pleasure in self-mutilation on my own.
INTERVIEWER
How do you love ?
Audette
I love as much as I laugh. I put too much interest in all my emotions (it's exhausting). But whether it's a person, a book, a podcast or a new comida corrida. When I like something, I say it, I repeat it, I shout it and generally I do it for a long time. I don't know why, but I always need to make people fall in love with what I love. Maybe it's generous, maybe it's tiranic, but that's how I love.